Connext vs EZ Texting
EZ Texting is a mass-texting workhorse: keywords, shortcodes, bulk SMS and MMS, a template library, and contact-growth tools aimed squarely at marketing. Connext handles outbound texting too, but it isn't a text-only marketing tool — it adds voice calls, a built-in email designer, and automation, and it prices everything in real dollars rather than message credits. It suits organizations whose outreach spans more channels than SMS alone.
| Connext | EZ Texting | |
|---|---|---|
| Dedicated number (calls + texts) + email inbox | SMS/MMS focus | |
| Unified inbox (all channels in one thread) | Limited | |
| Two-way replies without exposing your cell | ||
| Voice calls / robocalls | Limited | |
| Voice fallback to landlines / non-texters | ||
| No-code automation rules + webhooks | Limited | |
| Full REST API | ||
| Drag-and-drop email builder | ||
| Keyword & shortcode campaigns | Via automation | |
| SMS polls / surveys | 6 types | Limited |
| Transparent per-message USD pricing | From 1¢/SMS | Credit / plan-based |
Comparison based on publicly available information and may change. Verify current details with each provider.
For text-first marketing anchored on keywords and shortcodes, EZ Texting is purpose-built and proven. Connext is the better fit when your outreach needs voice and email in the same account, automation beyond autoresponders, and pricing measured in dollars instead of credits.
Connext supports inbound texting and automation rules that can trigger replies, group joins, and blasts — covering many keyword use cases. If dedicated shortcode marketing campaigns are your core function, compare that specific tooling closely before switching.
EZ Texting uses credit- or plan-based pricing that can be hard to compare. Connext bills straight per message — from 1.5¢/SMS, 1¢ at 5,000+/month, $5/month minimum — with itemized invoices and no credits to convert.
Voice calls and automatic fallback to landlines, a built-in email builder, and a unified inbox for every channel — so a campaign isn't limited to the people who can receive an SMS.
One number for text and call, plus email — with every reply in a single inbox.